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Max Mara revisits icons for anniversary year in Shanghai

chinadaily.com.cn    |     Updated: 2026-06-22 14:04

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Italian luxury fashion brand Max Mara unveils its 2027 Resort Collection at the Long Museum in Shanghai on June 16, 2026. [Photo provided to chinadaily.com.cn]

Drawing inspiration from Max Mara's rich heritage, the collection revived graphic motifs, including stripes and geometric cube patterns, energizing a palette of camel, cognac, khaki, champagne, black, white, and the house's iconic red. Unexpected touches of high-saturation colors and shimmering sequins added a contemporary edge.

The silhouettes retained Max Mara's hallmark precision and sophistication, relaxed coats exuded a carefree aura, while sharply tailored suits and fluid separates offered versatility. Slightly flared or tapered skirts, straight-leg trousers with flat fronts and side patch pockets paired with ankle-strap heels underscored the collection's balance of elegance and modernity.

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