CULTURE

CULTURE

Max Mara revisits icons for anniversary year in Shanghai

chinadaily.com.cn    |     Updated: 2026-06-22 14:04

Share - WeChat
Italian luxury fashion brand Max Mara unveils its 2027 Resort Collection at the Long Museum in Shanghai on June 16, 2026. [Photo provided to chinadaily.com.cn]

To mark its 75th anniversary, Max Mara has reissued three limited-edition classic coats, newly named Max Mara Meridian, Millenia, and Metric, each reinterpreting a celebrated design from the brand's archives. The Max Mara Meridian coat revisits a cape silhouette from 1994, while the Millenia coat derives inspiration from an iconic 1998 design. Metric offers a refined new take on the classic wrap coat introduced in 2015. Each coat comes with an individual number and features a custom label printed with the original design sketches. The corresponding original archival garments are displayed alongside them, creating an artistic dialogue between past and present that reflects Max Mara's enduring design philosophy.

|<< Prev 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 Next   >>|
Copyright 1994 - .

Registration Number: 130349

Mobile

English

中文
Desktop
Copyright 1994-. All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co(CDIC).Without written authorization from CDIC, such content shall not be republished or used in any form.