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Max Mara revisits icons for anniversary year in Shanghai

chinadaily.com.cn    |     Updated: 2026-06-22 14:04

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Italian luxury fashion brand Max Mara unveils its 2027 Resort Collection at the Long Museum in Shanghai on June 16, 2026. [Photo provided to chinadaily.com.cn]

The designs also incorporated subtle references to Chinese fashion traditions, such as elastic merino wool cheongsams, quilted silk ensembles, and crisp poplin shirts finished with traditional frog button closures.

A host of international and Chinese celebrities attended the show, including Oscar-winning actress Michelle Yeoh, actresses Katie Holmes, Cecilia Yip, and Wan Qian, 2025 Max Mara Face of the Future® Award recipient Maude Apatow, Olympic champion Eileen Gu, and renowned, ballerina Tan Yuanyuan.

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