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Fashion for a noble cause

Companies, organizations and Shanghai Fashion Week band together to help women from rural areas improve their lives through embroidery

By HE QI in Shanghai | China Daily | Updated: 2021-05-04 09:37
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Embroidered patches made by embroiderers from Dongxiang county are highlights of the fashion show. CHINA DAILY

The foundation has also sought to improve the lives of women in rural areas who have had to leave their families behind to seek employment in more developed areas due to a lack of opportunities in their hometowns. Through the 10 workshops and two intangible cultural heritage experience centers constructed by the foundation, women from nine provinces can now do embroidery work while caring for their families, thus raising their income levels and quality of life.

Among the beneficiaries of this project is Yanger Baolang, a 46-year-old who lives in Danzhai, a small county in Guizhou province with 21 minority groups.

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