Harnessing the power of ideas for clients

Advertising agencies must adapt to rapid changes and have a flexible approach if they want to succeed in the cut-throat world of marketing, said a leading industry official.

Q & A

How do you spend your weekend?

Curiosity and courage remain key ingredients for young creatives

At a time mixed with industry downturn, price wars and the vicious cycle of phishing ads, a decline in the industry's talent and an overall drop in creativity have been ever more noticeable.

Poll shows mobile commercials yet to gain consumer confidence

Though advertising agencies have been jumping onto the digital bandwagon by attaching more importance to mobile channels, Chinese consumers still hold mixed feelings toward commercials appearing on mobile phones or tablets, an industry report said.

Flexibility is top choice for professionals

Companies need to take personal concerns into account when advertising for staff, because job hunters in China now think a work-life balance is as important as a higher salary, according to a survey from human resources firm Hudson Global Inc.

Challenges ahead as country rises higher on the value chain

In the fifth of a series on the 'new normal' economy, Li Xiang highlights how the nation continues to be a magnet for foreign investors.

What's news

Governments and policies

Quotes of the day

Ties with China 'more important' than Japan in America

Americans prefer economic ties with China rather than Japan, said a poll conducted by Pew Research Center, a Washington-based think tank.

Feathers set to fly in China-EU poultry dispute

China on Wednesday initiated the World Trade Organization dispute settlement procedure against the European Union for its import quota on processed poultry, as part of its ongoing efforts to ensure fair treatment for domestic companies in international markets.

Nuclear plant gets approval from top regulator

The fifth and sixth units of the Fuqing nuclear power plant, which uses the Hualong One reactor design, known as the third-generation nuclear technology, got the green light from the National Development and Reform Commission on Wednesday, signaling one step closer to the export of Chinese nuclear technology, industry sources said.

Intel offers olive branch of investment for growth

Intel Corp said on Wednesday that it will invest 120 million yuan ($19.3 million) to promote grass roots technology innovation in China amid deepening mistrust over information security between the United States and China.