Cathay Pacific group announced on Thursday that it is rebranding its wholly-owned subsidiary, Dragonair, into Cathay Dragon, in an effort to tighten brand awareness of its two airlines' among consumers.
Dragonair was acquired by Cathay Pacific Airways in 2006, and both carriers are wholly owned by Cathay Pacific group.
"In the decision it is hoped to combine Cathay Pacific brand's international recognition and Cathay Dragon's unique connection to travelers from the Chinese mainland," said Suzanne Wong, manager of Cathay Pacific Airways Ltd in Eastern China.
It is also a response to the rising demand for transfers between the group's two airline brands, Cathay Pacific and Cathay Dragon, Wong added.
Among the 34 million passengers who traveled on the two carriers in 2015, more than 7 million made transfers between the airlines, five times as many from a decade ago.
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263 Registration Number: 130349 
