Yao Huifeng harvests rice in his hometown Nanyuan village, Jiangxi province, Oct 1, 2014. [Photo/IC]

However, farming was not easy for him. He spent one year learning how to farm from other people, and after a lot of trial and error Yao finally succeeded.

Over the past six years, Yao stuck to planting ecological rice without chemical fertilizer and pesticides. Because the earning of ecological rice is higher than other general kinds of rice, more and more villagers decided to plant ecological rice. In 2013, Yao founded an agricultural cooperative in the village.