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Keeping the focus on jewels

By Sun Yuanqing | China Daily | Updated: 2016-11-04 07:36

Keeping the focus on jewels

A smart jewelry collection by Totwoo is released at the recent China Fashion Week. [Photo provided to China Daily]

Chinese brand Totwoo wants the classic looks of its bracelets and necklaces to win. Sun Yuanqing reports.

While most smart jewelry brands these days are focusing more on technology and less on the jewelry to get ahead in business, a few are still focused on jewelry.

Chinese jewelry brand Totwoo, which released a collection during China Fashion Week on Oct 29 is one of them.

Based on the theme "magic jewelry of love and luck", the collection comprises bracelets and necklaces that sparkle in different hues to indicate different messages.

Calling itself the first fine jewelry collection that features smart functions, it was presented by online personalities at the event.

As the only jewelry brand showing at China Fashion Week this season, it stood out.

"We want our jewelry to focus on love, identity and luck," says Wang Jieming, co-founder and CEO of the brand.

"The messages are the same, but we express them in a different way."

Despite its focus on design, Totwoo is committed to the "stay healthy and stay connected" concept, and the jewelry is connected to a smartphone app. The jewelry also sparkles and vibrates to let users receive messages, and give users phone alerts and fitness reminders.

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