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Xbox One readies for national debut

By MENG JING (China Daily) Updated: 2014-07-02 08:25

"Gaining the 3C mark is a very positive signal, meaning that Xbox One's access to the Chinese market is cleared," he said.

According to Gu, the official launch of Xbox One in China is expected to bring other value-added services, such as better customer experiences.

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"If the price is not set too high, it will certainly attract the attention of Chinese gamers who are already interested in the console," said Gu.

Xbox's press team at Edelman China Group, a public relations firm, told China Daily in an e-mail that the company doesn't disclose its pricing strategy and it will share more details in the coming months.

However, to nurture a new group of users in China's huge gaming market may not be that easy, said Gu. "China's gaming market is dominated by personal computer-based games and mobile device-based games.

"Most of the Chinese gamers are not familiar with gaming consoles. It will take time for Microsoft to educate the market," he said.

Apart from the gaming console itself, many gamers are also concerned about whether or not Xbox would sell its games in China and what would be its pricing strategy.

Yu Yi, an independent analyst who has been following the gaming sector in China for years, said that there are concerns that Xbox's games may get censored in China or may even be barred in the country.

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