Making its global debut, KANGWANG Selenium Sulfide Shampoo for Teens comes from Bayer's professional scalp-care brand with 30 years of expertise. Building on the classic anti-dandruff formula, the product has been specially upgraded for Chinese teenagers, including those experiencing increased sebum production during puberty. With 0.5 percent highly purified selenium sulfide at its core and soothing care ingredients, it targets dandruff at the source, controls excess oil and supports the scalp barrier to help maintain a healthy scalp microbiome and provides a professional everyday scalp-care solution. The KANGWANG Selenium Sulfide Shampoo Pro, a "CIIE baby," is also on display. Its 1 percent selenium sulfide for professional dandruff and oil control provides long-lasting protection for a fresh and healthy scalp. In infant skincare, two "CIIE babies"—Bepanthen B5 Essence Cream and the Bepanthen B5 Essence Hydro-gel Series—are also being showcased. Bepanthen B5 Essence Cream is specially developed for babies with atopic-prone skin. Featuring the brand's core active ingredient, pro-vitamin B5, together with vernix-inspired ingredients, it helps quickly soothe itching, reduce redness and strengthen the baby's skin barrier. Making its global debut, the Bepanthen B5 Essence Hydro-gel Series includes a facial gel cream and an all-over micro-gel lotion. Their rich sorbet texture melts on contact and is designed for babies' skin in summer. Featuring pro-vitamin B5, the range helps quickly soothe sun-related redness, cools and moisturizes the skin, and strengthens the baby's skin barrier.
From scalp health and skin health to health management across different life stages and everyday scenarios, Bayer continues to harness scientific innovation to meet consumers' diverse self-care needs. Also making their global debut at this year's CIIE are Elevit Kids Lactoferrin Powder, Elevit Liquid Calcium for Pregnancy, One A Day Liquid Glucosamine Calcium, One A Day Women's Health All-in-one Pro and One A Day Lutein Vision Care. Spanning maternal and child health, nutritional supplements and other areas, these products further expand consumers' choices for proactive health management.
