Seven global debuts address evolving consumer health needs and bring science-based innovation into everyday self-care
As health awareness grows, people are increasingly extending their focus to everyday health management across the entire life course, driving demand for high-quality, personalized and convenient health products and services. In response, Bayer's Consumer Health Division continues to start with consumer needs, applying science-based innovation to expand self-care solutions. Through the industry-academia-research collaborative innovation network built by the China Center of Innovation and Partnership (CCIP), Bayer is accelerating the translation of research into health solutions that consumers can experience, access and benefit from.
At this year's CIIE, a range of innovative products designed around the specific health needs of Chinese consumers are making their debut, including seven global debuts and four "CIIE babies."
