CULTURE

CULTURE

VOGUE Forces of Fashion spotlights living craft heritage in Suzhou

By He Qi in Suzhou    |    chinadaily.com.cn    |     Updated: 2026-10-27 14:32

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The 2026 VOGUE Forces of Fashion China kicked off at Shishan Cultural Square in Suzhou, Jiangsu province last Friday, bringing together designers, artisans, and cross-disciplinary creators for a two-day dialogue between Eastern aesthetics and global fashion.[Photo provided to chinadaily.com.cn]

The morning session, titled "Heritage, Reimagined in Fashion", stood at the core of the forum, exploring how traditional crafts can move beyond static preservation and evolve with contemporary life. Panelists agreed that meaningful inheritance lies in integration into daily scenarios rather than symbolic retro reproduction.

"Intangible cultural heritage needs to truly enter daily life," Yu Zhujun, third-generation inheritor of Suzhou embroidery and founder of Hiembroid, said. "It does not have to stick to traditional forms — it can collide, be inherited, and recreated to fit contemporary preferences."

She noted that Suzhou embroidery has expanded from classic decorative pieces to custom couture and personalized portrait works, reaching younger audiences via new media and livestreaming to renew the millennia-old craft.

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