CULTURE

CULTURE

When the fashion show is over, you can eat the clothes

By Chen Meiling in Beijing and Liu Kun in Wuhan    |    chinadaily.com.cn    |     Updated: 2026-07-20 20:13

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Hu Mengfan, 28, of Suizhou, Hubei province, designs haute couture garments using fruits and vegetables. [Photo provided to chinadaily.com.cn]

Through continuous experimentation, the team has created nearly 200 sets of costumes, sourcing distinctive agricultural products from Suizhou and provinces across China.

The videos have helped expand exposure to tourists. Hu's own family mushroom farm venue provides a hands-on vegetable picking experience and receives around 20,000 visitors per year. She also helps train residents in e-commerce and how to make short videos.

"I want agricultural goods to be more than just food on the dining table," she said. "I want to create distinctive calling cards for rural areas."

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