CULTURE

CULTURE

Village runway redefines fashion

A grassroots stage turns craftsmanship and ethnic heritage into expression of cultural confidence.

By WANG XINGWEI    |    China Daily    |     Updated: 2026-06-17 07:20

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Yang Chunlin (top) and people of all ages wearing traditional ethnic costumes taking part in "Village T" in Guizhou province. LIANG GUOXIU/CHINA DAILY

A changing village

Today, "Village T" has become more than a fashion showcase. It has reshaped local life.

"More and more young people are willing to return home to start businesses, and the works of senior embroiderers have found new markets and increased in value," said Yang.

Tourism has grown, and traditional craftsmanship has regained cultural relevance. But perhaps its most lasting impact is less visible: a shift in how younger generations see themselves and their place in the world.

Children who once felt distant from global stages now find them within reach.

Six-year-old Yang Jiayu from the Yao ethnic group has already visited major cities and appeared at international events. "I've been to Beijing, Shanghai and to the New York Fashion Week with 'Village T'," she said.

Her peer, 11-year-old Zhou Yumo from the Dong ethnic group, describes how tradition is embedded in her clothing. "My aunt made this outfit for me by hand. It has a lot of silver ornaments that jingle when I walk," she said.

For 9-year-old Xu Kexin from the Bouyei ethnic group, the experience has also shaped her aspirations.

"When I grow up, I want to carry on the traditions of my people and become a cultural ambassador," she said.

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