Shanghai to launch citywide international coffee festival

Pudong New Area will host the Lujiazui Coffee Festival, connecting coffee with intangible cultural heritage. Huangpu will incorporate coffee experiences into literary events, including the Sinan Book Club and second-hand book fairs. Xuhui will feature crossover events that connect coffee with the beauty and cosmetics industry. Additionally, other districts will offer a diverse array of activities, such as cultural and tourism markets, art exhibitions, and carnivals.

Throughout the event, over 6,000 merchants across the city will participate in joint promotions, bringing nearly 200 of the world's leading coffee brands and industry enterprises to Shanghai. Nearly 50 flagship events and more than 40 prestigious international coffee competitions will take place, with total attendance expected to surpass 1.1 million visitors.

On the industrial front, the festival will feature prominent events such as the Global Coffee Industry Forum and the Shanghai International Coffee Exhibition. Additionally, it will unveil an annual coffee industry white paper and launch the campaign to select premium coffee shops across the city.