Shanghai to launch citywide international coffee festival

This year's festival introduces a groundbreaking immersive experience that spans water, land, and air, featuring a water stage, riverside market, and an exclusive low-altitude airship cruise. The event seamlessly incorporates a variety of cultural formats, including intangible cultural heritage crafts, revitalized traditional brands, film and music, e-sports, and recreational fishing. Dedicated zones will highlight the distinctive products and cultures of Yunnan, Shigatse, and Guizhou, promoting regional cooperation and exchange.

Additionally, the festival will introduce a series of Shanghai-Taiwan cultural exchange programs, featuring co-branded specialty coffee blends and cultural salons.

The festival will achieve full citywide coverage across Shanghai, with each district rolling out differentiated coffee-themed events tailored to its own strengths.