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Local Chinese fashion brands and traditional designs take center stage at Shanghai event

By He Qi in Shanghai | chinadaily.com.cn | Updated: 2026-04-01 19:27
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Suncun launches its new collection, collaborating with SWAL Band to blend Oriental classical rhythm and modern electronic music. [Photo provided to chinadaily.com.cn]

Suncun launched its new collection in Xintiandi, collaborating with SWAL Band to blend Oriental classical rhythm and modern electronic music, innovatively combining ink wash painting texture strokes with freehand random stitch embroidery. On Sunday, QiLL released its new collection centering on intangible heritage silk fabrics to reinterpret Oriental women's cultural core via contemporary design, sustaining traditional weaving crafts in modern fashion.

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