Local Chinese fashion brands and traditional designs take center stage at Shanghai event

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Chinese fashion brand EP Yaying's fashion show wrapped the Autumn/Winter 2026 Shanghai Fashion Week's Xintiandi venue show lineup on Tuesday. This Oriental aesthetics-focused presentation highlighted the cultural depth of local Chinese fashion brands and served as a microcosm of the surge in traditional Chinese design during this season's Shanghai Fashion Week.

The show crafted a dynamic Oriental aesthetic space, featuring a live performance by renowned Chinese jazz musician Li Xiaochuan and the Shanghai Conservatory of Music fusion ensemble, blending Oriental ritual music with jazz improvisation for an immersive experience.

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