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Museum's fashion brand weaves traditional modernity

By Yang Feiyue | China Daily | Updated: 2025-07-22 06:05
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A suit with a cloak. [Photo by Jiang Dong/China Daily]

Additionally, the ready-to-wear collection highlights the deep greens and muted purples replicated from the palace's bamboo groves and wisteria vines, as well as silhouettes that transition seamlessly between seasons.

"Key items like velvet jackets and sleeveless vests were created with layering in mind," Qi says.

"You can wear them in spring or autumn, and even summer over a light shirt. The apparel is about letting traditional blessings live in the details of modern life."

Among the guests trying on the collection was internet influencer Meng Yutong, who was surprised by how effortlessly the pieces fit into her everyday wardrobe.

"Today was my first time trying purple. It actually suits me," she says, admiring a lilac-toned outfit embroidered with the museum's signature wisteria motif.

"I used to think purple was challenging and not very versatile, but this set feels elegant and perfect for day-to-day wear."

She hails the experience as a revelation. "It's opened up a whole new style category for me. Whether it's a year-end company dinner or just a casual weekend outing, these modern Chinese pieces blend understated formality with personality," she says.

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