Museum's fashion brand weaves traditional modernity

Prince Kung's Palace Museum is not alone in this endeavor.

Across China, more museums are exploring how cultural creativity and fashion can bring heritage into modern life.

At the National Museum of China, a horse-face skirt attracted widespread attention, with its design inspired by treasures like Empress Dowager Xiaoduan's phoenix crown from the Ming Dynasty (1368-1644), and the turquoise-glazed phoenix-and-peony vase made in Qing Dynasty.

From intricate embroidery to sleek silhouettes, museum-led fashion initiatives are boosting Chinese aesthetics to leap across time to find relevance in contemporary wardrobes.

Since its brand debut in Paris in 2023, the museum has actively promoted Chinese culture through fashion.

The Kung Fashion launch represents its latest efforts in pushing traditional art forms that evolve with contemporary lifestyles. "Through exhibitions, design spaces, and cultural products, we are exploring new ways for heritage to merge with modern life," Liu says.