Music festival shows spirit of band of brothers
Event organizers set for Japanese debut in sign of growing recognition, Chen Nan reports.
"We're working closely with ALC to guarantee the festival aligns with local tastes," says Shen Yue. "Our festival is about more than just music — it's a cultural celebration. We want to create an immersive experience that includes art exhibitions, creative markets, and workshops, reflecting each city's unique vibe. We aim to bring people together and offer something beyond music."
In terms of logistics, the festival is also focusing on multi-language support, local payment methods, and promotional materials in Japanese to ensure smooth interaction with the audience. "We've tailored our offerings to better suit Japanese tastes, from lineup selections to service delivery," Shen Yue adds. "We've considered local preferences and habits, ensuring that the experience feels both international and locally relevant."
