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African fashion is more than just clothing

Designers showcase their talent, proving the continent has its place in luxury goods, global trade and cultural exchange, He Qi reports.

By He Qi | CHINA DAILY | Updated: 2025-04-11 07:48
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South African designer Amza Niyonzima (right), founder of Masa Mara, brought his brand to the Shanghai Fashion Week.[Photo provided to China Daily]

"This year marks the 25th anniversary of the Forum on China-Africa Cooperation, and fashion helps make that connection tangible," she says. "Through this initiative, we aim to promote trade, investment, and meaningful engagement for African people."

Africa Reimagined's momentum extends beyond the event. Planners are already eyeing return trips in October 2025 and March 2026, with e-commerce partnerships and regional pop-ups in the pipeline.

For Niyonzima, the journey has just begun. "We've spoken to suppliers and buyers about collaborations. Shanghai isn't our last stop. It's our launchpad."

 

 

 

 

 

 

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