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African fashion is more than just clothing

Designers showcase their talent, proving the continent has its place in luxury goods, global trade and cultural exchange, He Qi reports.

By He Qi | CHINA DAILY | Updated: 2025-04-11 07:48
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South African designer Amza Niyonzima (right), founder of Masa Mara, brought his brand to the Shanghai Fashion Week.[Photo provided to China Daily]

South African couturier David Tlale, whose avant-garde designs redefine African elegance, points out that African craftsmanship is exceptional, and the world is finally recognizing its influence in the luxury fashion industry. "Shanghai Fashion Week provides the perfect stage for African designers to prove that African design is not just relevant, but is essential to the future of global luxury fashion."

For Ryder, fashion is more than just clothing: It is a gateway to understanding different cultures and a hope to create more opportunities.

With two decades of experience in international development, Ryder highlights the program's role in fostering trade over aid. "China has that same perspective; it understands that development is rooted in investment and mutual growth," she states, adding that by entering China, African brands create jobs at home, particularly for women and girls, while diversifying global supply chains.

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