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Swatch concept store unveiled in Shanghai's Yu Garden

By He Qi in Shanghai | chinadaily.com.cn | Updated: 2019-12-06 16:22
The Swatch concept store in Shanghai Yu Garden. [Photo provided to China Daily]

Walking along the antique pathways in Shanghai Yu Garden, the brand-new Swatch concept store under traditional classical architecture jumps into sight around the corner. The wave point element and the simple modern design of the store blends with the classic Chinese style of Yu Garden, igniting unique sparks of creativity.

On Nov 26, the Swiss fashion watch brand Swatch opened its concept store in Shanghai Yu Garden with a new collection unveiled during the opening event.

In a cooperative effort with local artist Wu Mengyu, the new Swatch X You customization collection in a Chinese traditional style has been launched.

Since its founding, Swatch has had a strong connection with art. The artwork was inspired by Yu Garden, connecting the contrast of modern playfulness and classic elegance with daytime and nighttime. This innovative cooperation offers more opportunities for consumers to freely express their own personalities via Swatch customization styles that allow them to design online.

The Swatch concept store in Shanghai Yu Garden. [Photo provided to China Daily]
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