Wheely good ideas

In 2014, Song brought Martin Pos on board to help with his company's product upgrade and its global branding.

Pos, from Germany, had founded his own company, Cybex, in 2005 and had been a major global baby car seat producer.

They met at a baby product fair in Germany in 2005.

Song spoke highly of Pos' venture at the fair and encouraged him to keep on with it.

"I had just started up my own business then and he was already a technology leader and an icon of the industry," Pos remembers.

"He gave me a lot of courage and mentorship, and we developed a relationship like that of a father and son."

Pos says his agreement to work with Song is, in a large part, due to the mutual trust they have for one another.

"He (Song) is very determined, but also easy to work with and full of love."

With the advent of the second-child policy, Song has seen the potential of the Chinese market and says that he will continue to develop new and better products to tap into it.

Goodbaby's new flagship shop opened in Shanghai on Oct 26, where shoppers will find baby products and books.

Baby insurance and fashion will also be introduced in future.

"We hope to develop an all-value chain, offering all the services required by families with babies."

One thing is for sure, with Song's passion, enthusiasm and innovative spirit, it is sure to be stroll.