Italian tire company uses digital format to share its story

Italian tire maker Pirelli has produced a digital graphic novel to tell the story of its 147 years of history characterized by technology and innovation, in terms of its products and industrial culture.

The five episodes of Pirelli an Italian in the world, show a kind of 4.0 “company profile” that the tire producer will present through a platform on its website.
The format uses styles and techniques that include illustrations, archival images and motion graphic design, offering the viewer the possibility of accessing additional extra content during the viewing.

The project, conceived to spread awareness of the most important stages in Pirelli’s history to the public, draws on material from the archives of the Fondazione Pirelli while basing historic reconstructions on Professor Carlo Bellavite Pellegrini’s book Pirelli. Innovation and Passion.

In roughly 20 minutes, the five episodes – accompanied by specially produced music and illustrations – cover Pirelli’s story from 1872, the year of its foundation in Milan as "G.B. Pirelli & C.", to today.

The Milan-based company added that the five episodes, in an innovative language, which describe Pirelli’s industrial growth, are closely intertwined with the fabric of Italy’s economy and society.