British Museum's online shop a hit in China

Last year, the favor was returned with an exhibition entitled The British Museum: A History of the World in 100 Objects being held at the Shanghai Museum. National Business Daily reports that souvenirs worth more than 3 million yuan ($ 441 million) were sold at the exhibition.

The merchandising partnership between the British Museum and online retail giant Alibaba, which owns Tmall, was announced back in 2016.