British Museum's online shop a hit in China
Share - WeChat


“It is an exciting prospect for the British Museum to be working with a company of Alibaba’s stature as part of the Museum’s product licensing campaign,” said Craig Bendle, manager of merchandising and licensing at the Museum.
“The British Museum is a museum of the world, for the world and this program provides a unique opportunity to share the Museum through both online and physical store activities.”
Han Baoyi in London contributed to this story.
Related Stories
- Beijing urges Phillipines of blaming others in rising tensions
- Red Notice fugitive surrenders after 28 years
- Stunning nightscapes showcase Ningxia's celestial beauty
- Shaolin Temple names new abbot after predecessor removed amid misconduct probe
- 12-hour race to strengthen embankments in rain-battered Miyun
- Former Inner Mongolia official sentenced to 15 years for bribery