British Museum's online shop a hit in China

“It is an exciting prospect for the British Museum to be working with a company of Alibaba’s stature as part of the Museum’s product licensing campaign,” said Craig Bendle, manager of merchandising and licensing at the Museum.

“The British Museum is a museum of the world, for the world and this program provides a unique opportunity to share the Museum through both online and physical store activities.”

Han Baoyi in London contributed to this story.