Fissler gets cooking in Beijing

At the event, Selch said the company aims to create a greater connection with its Chinese customers.

"We want to build a brand which you can really feel and touch. And at such events, we can communicate directly with our customers."

Founded in 1845, Fissler entered the Chinese market in 2004. The company's high-end cookware is now available in over 200 stores in some 40 Chinese cities.

Selch said that the difference in quality is noticeable between Fissler's products compared to others.

"Do you call a Mercedes-Benz car expensive or valuable? It's the same with cars or expensive watches with German quality," he said.

Fissler has tailored its range of products for the Chinese market to include popular items such as woks, which are not so commonly used in Germany.

Selch said that the Chinese market with its growing middle class is very important to the company.

Like other manufacturers and companies seeking a foothold in the Chinese market, Fissler is planning to localize its R&D and production, Selch said.