Home / Travel / Travel

Province seeks 'migratory' seniors

By Luo Wangshu In Beijing And Tian Xuefei In Harbin | China Daily | Updated: 2016-05-10 08:21

Travel patterns of elderly create new economic opportunities

It is well-known that thousands of elderly people from northern part of China travel long distances to spend winter in the south. But the reverse - south to north in summer - holds promise, according to a travel industry professional.

"As the elderly population increases, the senior-care industry is embracing innovation," said Xu Xiaolei, chief branding officer at, an online booking website. He called south-to-north travel during the hot season an innovative idea.

A survey conducted by Xu's company found that the number of non-Heilongjiang mobile phone users who traveled to Heilongjiang last year had jumped 25 percent over the previous year.

China Youth Travel Service has run a summer train tour for seniors to northeastern regions since 2010, helping them avoid hot weather.

Short-term travel is good, but the long-term "migratory senior" service requires a whole package of services, Xu said.

"It won't work if a few real estate agencies only build fancy houses in third- or fourth-tier counties and sell them to seniors. Those who can afford 'migratory' services are upper-middle class, have money and are educated. They will get bored in a week if they just sit in the countryside and gaze at the clear sky," Xu said. "Services such as suitable entertainment and medical services, should be included."



Previous 1 2 3 Next

Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349