USEUROPEAFRICAASIA 中文双语Français
Opinion
Home / Opinion / From the Press

Unwise to raise domestic dairy prices

chinadaily.com.cn | Updated: 2013-08-23 21:56

Scandals involving foreign dairy companies should not be the reason why domestic dairy companies increase their prices, said an article in Beijing Youth Daily (excerpts below).

Foreign dairy companies have been hit by scandals recently. However, domestic dairy companies should not increase prices.

For instance, Mengniu and Yili, both domestic dairy companies, have increased their prices up to 17 percent.

Domestic companies said that the price rise is due to a shortage of fresh milk.

Maybe so, but the increase in the August milk price from suppliers is no more than 5 percent.

The National Development and Reform Commission launched in August an antitrust investigation targeting foreign dairy companies.

Obviously domestic dairy companies regard it as a good opportunity to win domestic consumers back.

Unfortunately, increasing prices is not the way to do it.

Price increases can harm the domestic companies' brand image and a cheaper price, for a good product is the best way to win back consumer confidence.

Most Viewed in 24 Hours
BACK TO THE TOP
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US