Ronshin's original creations

Pop-up and other special-effect books were first created in the 13th century by academics in Britain to illustrate scientific knowledge, said Guan Zhongping, a Beijing-based specialty book collector.

It was only in the 17th century that the techniques were applied to children's books, Guan said. Some rare editions, difficult to find because press runs were limited or they are now out of print, are prized by collectors.

Lelequ, the publishing arm of Wang Yihua's Ronshin Group, began printing its own Chinese-themed and special-effect books in 2009. They were well received at home and abroad.

Da Nao Tian Gong

(The Monkey King's Havoc in Heaven)

To be released in 2016, the book recreates the vivid scenes from the much-loved cartoon movie of the same name. Designed by professional paper artists, the book's fanciful journey and movable Monkey King are expected to charm children.

Spring Festival is Coming

The book offers a complete interactive experience for young readers who are interested in traditional Chinese culture, or for parents who are worried about retaining fading customs. The book's many tricks help readers learn more about the year's most important Chinese festival.

Caterpillar Carnival

The award-winning book, complete with colored pens and paper folding devices, is geared toward early childhood education.

The Voices around Me

The two-volume collection highlights a myriad of sounds from a child's environment, which they access by turning pages or flaps and pressing buttons. The book took more than a year to plan and construct.