Fashion briefs

China Daily | Updated: 2015-10-09 08:29

Giada shows new collection in Milan

Italian luxury brand Giada recently showed its spring/summer 2016 collection at Milan Fashion Week. The collection is inspired by the work of artists such as Agnes Martin, Christian Liaigre and Ignacio Uriarte. It highlights clean silhouettes, uses materials like bonded cashmere, leather, silk viscose knit and organza, and highlights sophisticated craftsmanship. The palette runs from white, off-white and apricot to gray. This is the second collection that Gabriele Colangelo, one of the most promising young Italian designers, has created for Giada. The brand has a strong presence in China with more than 50 stores.

Bazaar China holds charity event

Harper's Bazaar China held its 2015 Bazaar Star Charity Night recently. Dozens of A-list celebrities, business leaders and socialites took part in the auction event. More than 41.7 million yuan ($6.5 million) was raised this year. The money will be used to provide ambulances in remote areas in China. The project has so far provided 429 ambulances to more than 240 poor counties, serving more than 400,000 patients every year, the magazine says. The annual event that has raised 260 million yuan until last year.

Trendy International to bring UK brand

Chinese fashion giant Trendy International Group recently announced that it would tie up with British company Supergroup to bring the fast fashion brand Superdry to China. The two companies will invest a total of 18 million pounds ($28 million) in the joint venture. Trendy International Group has brands like Miss Sixty, Energie, Ochirly and Trendiano. It has more than 3,000 retail stores in China. The company will be responsible for managing Superdry in China while Supergroup will give guidance on global brand promotion.

Jefen gives shoppers online boost

Chinese fashion brand Jefen has opened a new store in Beijing Modern Plaza. The store's design is inspired by a museum. It incorporates Internet into the shopping experience. Jefen's fall/winter 2015 collection was shown at the store recently. Cashmere, silk and fur dominated the collection. Customers can now shop with an iPad in the store and an app informs them of the latest offerings. Jefen has also collaborated with hair salons, nail salons and fitness clubs to provide more services to customers.

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