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Software specialist leads the way in multichannel marketing

China Daily | Updated: 2014-07-14 07:28


Since 2001, the French company Splio has been creating and managing multichannel marketing strategies to enable clients to target prospective customers. As China's growth continues to drive global economic developments, international companies are reaching out to the affluent Chinese population while Chinese companies are looking to internationalize and develop direct marketing platforms and e-commerce services in order to grow their business.

"The opportunity in China is tremendous for us," says Raphal Jore, executive chairman of Splio. "While European companies develop a stronger presence in China, Chinese companies are driving their businesses towards international markets. As we continue to distinguish ourselves in the market through our ability to deliver customized "software as a service" (SaaS) platforms, the support we provide can help Chinese brands go-global."

Today, the company has offices in Italy, Spain, France, Brazil and Poland, as well as servers in data centers in France, the US and Hong Kong.

Splio began exploring opportunities in China back in 2009. "We started conducting our initial research in China to better understand the uniqueness of the market, and study how our platforms could assist both European and Chinese customers," says Jore. "Today, we have offices in Beijing and Shanghai. These provide services to large European and local companies in Beijing and European companies in Shanghai."

Retailers such as L'Oral, Clarins and Sephora have significantly improved the performance of their campaigns and sales in China by using the personalized configuration of Splio's email marketing platform: "EmailForge". Given the product's reputation for successful delivery, Chinese companies are looking to Splio to play a role in internationalizing their operations. Other proven services such as "Cyclic" automated tasks, campaign management and inbox placement ensure Splio offers the most effective service to its multinational and Chinese clients.

"In our modern, marketing-savvy world, customer experience and customer relationship management are key," says Jore. "Our platform provides a core experience and strong relationship-building tools to bring our clients and their customers closer together. In China, we anticipate the market will continue to grow, and we remain committed to providing the best."

World Eye Reports provided the story




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