Inner Mongolia takes its rich culture to US

By Yang Yang and Yuan Hui | China Daily | 2017-04-10 07:22

Inner Mongolia takes its rich culture to US

The Inner Mongolia Art Theater thrills audiences at home and abroad with ethnic dancing and singing, Peking Opera, chorus and acrobatics performances.[Photo provided to China Daily]

Uljit, who started going on such tours in 1979, says he has been thinking about how to further explore the market for performances overseas.

His answer: effective marketing.

"I saw audiences lining up for tickets in Vienna to watch our performance," he says of a different tour last year.

"We sent our top artists on the tours. Audiences in Europe and the Americas loved our performances.

"Although making profit is not our purpose, with proper marketing, we can take our brilliant culture to more people abroad," he adds.

The foreign audience's acknowledgment of Chinese culture will boost the theater's confidence in telling more Chinese stories to the world, Uljit says.

Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349