FAW-VW Audi's sales volume reached 37,428 in January, a rise of 38.5 percent year-on-year. The company believes the increase was driven by its three domestically manufactured models, and the steadily expanding imported car buyers.
The sales figures registered a monthly sales record in the Chinese luxury vehicle market, among which 31,328 domestically manufactured models were sold, 46.1 percent more than that in 2012. The results highlight the commencement of the "Leadership Strategy" revealed in January.
The new Audi A6L also set a new monthly record at more than 13,657 units sold, with a 52.9 percent growth year-on-year, and broke the record of about 12,000 sales in September 2012. The Audi A4L sales accelerated in January at 30 percent year-on-year and reached 9,002.
The urban SUV market witnessed the Q3 model's sales volume rise by 80.7 percent more than December 2012. The company continued to bring in imported high-performance models so as to formulate a stronger product line and attract more attention from younger customers.