Home / Business / Business Focus

'Auman GTL Value Storm' to land in Zhengzhou | Updated: 2013-05-31 16:17

On May 31, "New European Value Drives China Dream--Foton Daimler Auman GTL Value Storm" will take place at Yuda Palace Hotel in Zhengzhou city, Henan province. Then, Auman GTL will offer customers all-round live experience in terms of product performance, product service and brand culture, to make them keenly feel its outstanding performance and value-added services.

According to sources, Foton Daimler has kept making innovation and breakthrough in experiential marketing this year. In the just-concluded "Chinese High-end Heavy-duty Truck Competition", Auman GTL allowed full rein to its power, comfort and maneuverability through on-site assessment and demonstration, presenting a visual feast. The upcoming "Auman GTL Value Storm" will offer customers a personal experience of these properties. It is the debut of such experiential marketing in China, showing Auman GTL's confidence in its performance. The confidence is not groundless but an accumulation of constant innovation in brand, technology, management and service.

Since its launch in 2003, as a high-end medium & heavy-duty truck brand up to world standards, Auman has been committed to leading industrial development while being geared to world standards, and has maximized value benefits for customers. Auman, inspired by "Auto Man", connotatively conveys the brand features of "quality, technology, intelligence, comfort". Since forging a partnership with Daimler AG last year, Auman has not only preserved its brand image of "internationalization, technology, humanization, safety, trustworthiness", but also made great progress in technological R & D, quality property and management innovation. As China's first real high-end heavy-duty truck of "European origin" jointly built by Foton and Daimler, Auman GTL has also become the first TUV-certified medium & heavy-duty truck from China.

Traditions like accurate market orientation, international brand image, quality products and innovative after-sale services have made Auman GTL confident since its "birth". It is believed that the upcoming "Auman GTL Storm" will present a feast of all-round high-tech experience to customers.

Most Viewed in 24 Hours
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349