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Choos your own adventure with Jimmy Choo

China Daily Asia | Updated: 2017-02-23 14:08

Choos your own adventure with Jimmy Choo

Lux Expose - Jimmy Choo Bejeweled [Photo/Courtesy of Jimmy Choo]

Customisation is a continuing trend in fashion as more and more brands invite clients to express their individuality through their unique designs. A longstanding favourite among Hollywood's elite, Jimmy Choo has launched a new capsule collection that allows fans to choose their shoes and the decorations.

"I was thinking about that giddy delight you see in children when they choose from a tray of sweets," explains Sandra Choi, Jimmy Choo's creative director. "I wanted there to be a sense of showmanship and an irresistible boldness throughout the cruise season. Designing and creativity are my passions, and I wanted to give our clients the chance to share this wonderful experience."

In the newly launched 2017 collection, the iconic shoe brand puts forth a plethora of styles, including the open-toed Max, the round-toed Macy and Dundee, and the open-toed Keely mule in silk satin. With its rich colours, embellishments and fine fabrics, the collection is pure enchantment for every shoe lover.

What makes it truly special is that you can add extra glamour to your pair through a menu of beautifully designed decorations, including diamonds, Swarovski crystals, pearls and furry pom-poms. Your style tells people who you are, so your personalised Jimmy Choos can also speak for you – get ready to put your best foot forward.

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