Lingerie not focus of Victoria's Secret in China

By LIAN ZI in San Francisco ( China Daily USA ) Updated: 2015-01-14 15:17:29

Lingerie not focus of Victoria's Secret in China

A model presents a creation at the 2014 Victoria's Secret Fashion Show in London December 2, 2014.[Photo/Agencies]

Victoria's Secret officially entered the Chinese market this week, but the US company famous for its lingerie will focus on selling beauty products. The first official Victoria's Secret Beauty and Accessories stores opened Monday in Shanghai's Raffles City, Shenzhen's Yitian Holiday Plaza and Guangzhou's Taikoo Hui.

Five more stores will open in Chongqing, Guangzhou and Chengdu later this month, parent company L Brands wrote in an e-mail to China Daily on Tuesday.

"These stores will focus on an iconic, fashion-forward range of beauty products and accessories designed for the modern jet-setter," L Brands said in a statement. "Beauty shoppers will find fragrances like the FiFi Award-winning Victoria's Secret Bombshell and VS Angel, and perennial favorites like the most-loved VS Fantasies. … These stores will also feature a unique collection of luxury accessories, including cosmetic cases, bags, small leather goods and luggage.

"We look forward to entering this important global market to enable consumers to buy and experience our products and services through authorized channels," the Columbus, Ohio-based company said.

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