Over the past five months, Tan Peifang, 84, and Wang Xinhang, fresh from college, have lived together in the seaside city of Fuzhou in Fujian province.
As a flurry of animated "thumbs-up" and "like" icons popped up on her mobile phone, 24-year-old fruit farmer Han Mei attracted over 5,000 viewers on her livestream during one recent afternoon.
While their parents scrimp and save, putting every possible penny in the bank, the younger generation are more at ease with adopting luxurious lifestyles and spending as they wish, even with borrowed money.
Saving has long been a tradition among Chinese people, but attitudes are changing rapidly.
Art toy collector Lyu Min, a self-confessed "doll addict" who works for an advertising agency in Beijing, buys small dolls from vending machines every week.
Urziashim Usur is never happier than when he is making traditional Xinjiang stamped cloth with his family.
A plan rolled out by the central authorities to create a level playing field and boost financing channels for small and medium-sized enterprises will inject fresh impetus for the growth of SMEs, officials and experts said.
Medical fund fraud to face stricter range of penalties
Editor's note: This is the first in a series of stories about the Xinjiang Uygur autonomous region, looking at developments in the area's economy, culture, business sector and measures to alleviate poverty.
It used to be hard for Altumkhz Salam, a fashion-conscious Uygur woman, to find clothes that matched her dress sense, and even harder to get her hands on them, because she lives in one of China's remotest areas.
My big dream right now is to buy a Mercedes car with money I earned myself. That is beyond the reach of most young people here, but as my online business is taking off, I believe that day will eventually come.
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Raymond Zhou
Op Rana
Berlin Fang
Zhu Yuan
Huang Xiangyang
Chen Weihua
