Fujian province in East China is famed as an intangible cultural heritage hub for its profound and rich multiculturalism, as well as its close connections with Taiwan.
With villages of stone houses, flashing blue waters and wet sea winds, Pingtan, a group of remote islands off eastern Fujian province, hopes to welcome more tourists to experience its relaxing and simple lifestyle.
More than 10 ancient villages in Fujian province joined the designated ranks of China's most beautiful rural areas at a recent tourism summit.
For Chen Lizhong, an inheritor of Shoushan stone carving, sculptors record an era with their chisels - just like writers with their pens.
Fujian province, in cooperation with Hatten Group, a leading Malaysian property developer, launched an overseas cultural station in Malacca, Malaysia, on Aug 23 in a bid to help to spread the word about traditional Chinese culture in foreign countries.
Economist Jim O'Neill, who created the "BRIC" acronym, said China primarily remains the most important economy in the world, leading the economic growth in the five BRICS countries to contribute more than 20 percent of the world's GDP.
The anti-globalization trend has swept the world with Black Swan events in recent years, while emerging countries, especially BRICS, performing as rising powers on the global stage with their own unique development patterns, lead global governance and prop up world economic growth.
Despite being caught in the dilemma of poverty alleviation through economic development and environmental protection, the BRICS countries have still adopted efficient measures for a greener planet.
Editor's note: Mr Paulo Nogueira Batista Jr, vice-president of the New Development Bank, shares his views with China Daily's Wu Zheyu on how BRICS can deepen cooperation and the bank's role in promoting it. Excerpts follow:
While the BRICS group of Brazil, Russia, India, China and South Africa emerged at a time of crisis, it has also addressed long-term issues of global governance since its start. The BRICS transition from an enthusiastic participant to a leading institution in global governance stands out in the areas of development and climate change.
Robust energy industry relations among BRICS countries - Brazil, Russia, India, China and South Africa - complement producers and exporters on one side and importers and suppliers on the other, creating a perfect atmosphere for win-win deals that could bridge the demand-supply gap among bloc members, analysts said.
A key outline document put together by commerce ministers will increase investment and stimulate growth in BRICS countries, a senior Chinese trade official revealed.
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