Nike is participating in the 9th China International Import Expo (CIIE) for the seventh consecutive year, coinciding with the 45th anniversary of its entry into the Chinese market. Blending traditional Chinese architectural motifs with the brand's visual identity, its booth showcases global sports tech debuts, locally co-created products, and plans for retail expansion.
Cutting-edge sports technology takes center stage. Nike's Radical AirFlow breathable technology, previously used in apparel, is making its footwear debut. The brand is also presenting its full Apex-led marathon racing shoe lineup for the first time, catering to runners across different experience levels.
Local co-creation is another major highlight. Products developed with Chinese consumers in mind include the Swooshfly, designed for first-time marathon runners, a Shanghai-themed marathon collection and a new original series developed for the local market. Several China-inspired products are also making their way to global markets, alongside crossover works with local designers and artists.
Nike also outlined its retail expansion plans: A revamped Nike Running store will open on Shanghai's Xingle Road in November, serving as a hub of the city's running community; In January, Jordan Brand will launch its first global community-focused pop-up at Zhangyuan, drawing on the area's vibrant street culture.
Cathy Sparks, vice-president and general manager of Nike Greater China, said the brand will continue to expand its retail experiences and grow alongside the Chinese market.
