Among regional highlights, the Shandong provincial pavilion offers immersive spaces focused on time-honored brands and living cultural heritage. Centered around innovation, intangible heritage preservation, new service-consumption scenarios, and technology integration, the pavilion's subzones display its local cultural heritage alongside modern brand vitality.
Exhibitors noted that the platform continues to generate concrete business results.
"During our CIIE debut at the second edition, a group of French visitors sampled our pancakes at the booth," Liu Liang, deputy general manager of Jinan Yefengsu Food Co Ltd, said.
