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Swooshing into China: Nike CEO discusses the global power of local creation

chinadaily.com.cn    |     Updated: 2026-10-22 14:35

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What happens when global innovation meets local inspiration? They combine to shape the world. In an exclusive conversation with Nike president and CEO Elliott Hill, he discusses the US sportswear giant's global innovation vision and its approach to local creation in China, highlighting the country's growing influence on global fashion, style and innovation. Meanwhile, Cathy Sparks, vice-president and general manager of Nike Greater China, also shares how Nike is re-imagining consumer experiences, from ACG Base Camp in Beijing to the new NikeSKIMS retail concept in Shanghai. Watch the video to learn more.

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