CULTURE

CULTURE

Spring/Summer 2027 Shanghai Fashion Week kicks off with focus on long-term industry growth

By He Qi in Shanghai    |    chinadaily.com.cn    |     Updated: 2026-10-10 17:09

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MODE Shanghai opened on Friday in Changning district.[Photo provided to chinadaily.com.cn]

At the roundtable discussion, three independent designers shared insights on sustainable brand growth.

Chen Xuzhi, founder of XU ZHI, argued designers should evolve from pure aesthetic creators to comprehensive managers balancing product, team and operations, prioritizing sustained creation over blind scale expansion. Xia Rong, founder of macro'SENSES, stressed aligned demands as the foundation of cooperation, noting small focused teams deliver better long-term outcomes than unrestrained expansion. Gong Li, founder of 8ON8, emphasized creation rooted in real-life experience, and warned the industry requires years of dedication and genuine passion.

Running through Oct 16, the fashion week will roll out a slate of highlights including the LABELHOOD Pioneer Fashion Festival, GLAM fashion presentations, KIDS WEAR children's shows, international crossover projects and the closing Douyin Fashion Designers Competition, alongside a citywide Fashion Weekend campaign bridging runway creativity with urban consumption.

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