As the core platform of Asia's largest fashion ordering season, MODE Shanghai opened the same day in Changning district, gathering creative forces from over 10 countries with overseas brands making up more than 50 percent of the lineup. Global professional buyers including Galeries Lafayette Paris and ANTONIOLI Italy are in attendance, supporting Chinese original designs to transition from runway exposure to market adoption.
The accompanying M SPACE co-creation forum centers on the theme of "long-termism", reflecting the industry's shift from traffic-driven growth to value-driven development.
Wang Manxiu, co-founder and general manager of domestic label LE FAME, shared the brand's evolving partnership model with designers: from short-term capsule collaborations to in-depth co-creation, and even joint incubation of new brands under an equal equity structure. Boasting up to 700 million yuan ($104.6 million) in annual offline revenue, LE FAME proves that "business and creativity form a mutually empowering symbiotic ecosystem, not a one-way funding relationship".
