A seminar during the 16th China Golden Eagle TV Art Festival in Changsha, Central China's Hunan province, brought together hundreds of officials, scholars, and industry leaders from China's television and online audiovisual sectors to discuss the direction of Chinese television and online audiovisual arts over the next five years.
Hu Zhifeng, vice-chairman of the China Television Artists Association, highlighted the industry's progress during the 14th Five-Year Plan (2021-25) period, noting that the most significant thematic expansion in TV productions over the past few years has been the deeper exploration of historical and contemporary realities.
China's TV and online audiovisual audience has reached nearly 1.1 billion, Hu said adding that, "We have a huge responsibility to produce more high-quality works that meet the spiritual and cultural needs of our audience during the 15th Five-Year Plan (2026-30)."
Gao Changli, deputy head of the China Federation of Radio and Television Associations, emphasized that while artificial intelligence is emerging as a useful tool for solving production issues, it cannot address creative challenges. "In the AI era, creators still need to immerse themselves in life and its subtle changes to produce works that truly resonate with people's hearts," Gao said.
At the festival's opening ceremony on Sunday, Yan Xiaoming, chairman of the China Television Artists Association, also noted that the rise of new mass culture and AI's entry into creative work have fundamentally changed who participates in cultural activities and how content is produced. He called on creators to have the courage to "swim against the current" and produce works with both contemporary relevance and historical perspective.
The three-day Golden Eagle festival will conclude on Tuesday evening with an award ceremony, where winners for best TV production, screenplay, director, actor, actress, and host will be announced.
