Alongside the fan carnival, musicians from both China and abroad also came together for the annual ACGN-themed Bilibili Macro Link concert.
Now in its 14th edition, this year's concert featured music from seven popular Chinese games, including Arknights, Azur Lane, Genshin Impact, and Wuthering Waves.
Casey Lee Williams, a 27-year-old American vocalist who began recording music for animation at 14, says she is grateful to be part of the event.
After first singing for a Chinese game soundtrack in 2017, she has come to appreciate the industry's strong commitment to music and musicians.
Williams says China has given her "incredible" opportunities to perform over the past decade. Dressed as a character from Wuthering Waves, she performed one of the game's songs at the concert before embarking on a tour spanning Asia and the US later this year.
"Being together is the most important thing in the world. China's ACGN community really captures that spirit and brings people together in such a special way. On a global scale, togetherness is what matters most," she says.
Celebrated Chinese singer Tan Jing also drew inspiration from the passion of ACGN fans. Having released her first ACGN cover song in 2021, she performed her first video game song at this year's concert, prompting a sing-along from the audience.
"I'm delighted to see younger generations helping Chinese culture continue to evolve and gain global influence. More international participants are joining the event, and our traditional culture is crossing borders through music. I also hope to further explore cultural integration and musical innovation," Tan says.
Industry data show that in 2025, the revenue generated by China's independently developed games in overseas markets exceeded $20.45 billion.
