The anniversary project features four pop-up venues across the three cities. Centered around 19 colorful puzzle pieces, the design concept represents different chapters of the brand's journey over the past two decades, from its early apparel collections to its expanding presence across creative fields.
The pop-up spaces incorporate summer-themed installations, interactive experiences and elements from STAYREAL's original character series MOJO FAMILY.
Over the years, STAYREAL has explored collaborations across fashion, technology, art and public spaces, working with brands and cultural landmarks to create projects that extend beyond traditional retail. Its MOJO FAMILY IP has also become an important part of the brand's creative ecosystem, with characters appearing in exhibitions, installations and lifestyle experiences.
