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Specialty coffee brand looks to create a buzz

By Li Yingxue    |    chinadaily.com.cn    |     Updated: 2026-06-15 15:47

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Golden Spike Coffee opens its first store in Beijing on June 14, joining the growing number of coffee businesses seeking to differentiate themselves through roasting techniques, sourcing strategies and themed beverage offerings. [Photo provided to chinadaily.com.cn]

The opening menu centers on three house blends named after films. "Love Letter", a light roast, combines beans from Costa Rica and Ethiopia and is designed to emphasize floral and fruit-forward notes. "How to Train Your Dragon", a medium roast made with Peruvian and Ethiopian coffees, offers a more balanced profile. The dark-roast blend, "Bohemian Rhapsody", incorporates Indonesian Mandheling coffee with beans from Yunnan and Brazil.

The blends are available across a range of espresso-based beverages, including Americanos, lattes and flat whites.

The menu also includes a "Grand Opera" short-cup series inspired by the layered structure of the classic Opera cake. The drinks combine espresso, milk and a cream topping and are offered in flavors such as pistachio and cacao.

Another of the store's features is its "Fresh Roast Series", which uses a small-capacity roasting machine developed by the company. Green coffee beans are roasted on-site before being ground and brewed.

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